Example Tactics for Driving ADKAR Outcomes

The below are actions we should consider taking to drive ADKAR outcomes for the impacted groups:

Awareness Tactics

Provide repetitive face-to-face communication of the business reasons for the change and the risks of not changing
Use a variety of communication channels, such as team meetings, emails, bulletin board postings, posters, etc.
Provide employees with ready access to business information, such as external drivers of change
Share customer feedback and develop effective responses
Surface and address rumors

Help employees identify the personal benefits of the change (WIIFM)
Acknowledge the losses and opportunities associated with the change
Address negative history with change – discuss why previous mistakes occurred and how current and future changes can be implemented differently to ensure success
Engage employees in the change process at the earliest possible stages of the change
Align incentive and performance management systems to support the change

Ensure employees have access to and time to attend training
Use job aids to assist employees in the learning process - idea: talking points for people leaders to their staff
Provide open and ready access to information to support learning
Identify employees that others can go to for assistance
Share problems and lessons learned as a team

Help employees apply what they have learned to real work situations
Provide one-on-one coaching
Ensure that employees have the time and opportunities to develop new skills
Provide solutions when the “real work” does not match what they learned in training
Be a role model for how to act in the new environment
Identify when “more time” is not the answer and external intervention is required